{ Branding, Digital Media }

Pakdok


The mobile app we named PAKDOK is inspired by the meaning and impression the words “Pak Dokter” gives us, which is someone who is ready to help their patients and always on call! On it’s logogram we got the idea to put a kind of a Droste Effect spin to it! At first glance, you will see an outline of what appears to be a doctor but if you look carefully you will see how we implemented the letters D, O and K to make up the logo. We also decided to use the colour blue and green, blue because it’s associated with professionalism and green because it sends out a calming, refreshing and wellness aura. Just the perfect impression we want to portray for the logo.









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